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- Author: Richard G Netemeyer
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761920269
- ISBN-13: 9780761920267
- Format: 15.3 x 24 x 1.7 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
EXTRA 10 % discount with code: EXTRA
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- Author: Richard G Netemeyer
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761920269
- ISBN-13: 9780761920267
- Format: 15.3 x 24 x 1.7 cm, hardcover
- Language: English English
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
Reviews