187,37 €
208,19 €
-10% with code: EXTRA
Sales Meets Brain Research
187,37 € 
- We will send in 10–14 business days.
This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations. Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales pract…
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- Author: Paul Weber
- Publisher: Springer
- ISBN-10: 3658383232
- ISBN-13: 9783658383237
- Format: 17 x 24.4 x 1.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.
Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical the process of selling can be if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation and simply let customers buy. If you are in sales and want to optimize your communication with existing and potential customers, this is the book for youEXTRA 10 % discount with code: EXTRA
187,37 €
208,19 €
We will send in 10–14 business days.
The promotion ends in 18d.13:02:12
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Paul Weber
- Publisher: Springer
- ISBN-10: 3658383232
- ISBN-13: 9783658383237
- Format: 17 x 24.4 x 1.4 cm, hardcover
- Language: English English
This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.
Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical the process of selling can be if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation and simply let customers buy. If you are in sales and want to optimize your communication with existing and potential customers, this is the book for you
Reviews