 
                        Reviews
Description
In an era where church attendance has reached an all-time
low, recent polling has shown that Americans are becoming
less formally religious and more promiscuous in their religious
commitments. Within both mainline and evangelical
Christianity in America, it is common to hear of secularizing
pressures and increasing competition from nonreligious
sources. Yet there is a kind of religious institution that has
enjoyed great popularity over the past thirty years: the evangelical
megachurch. Evangelical megachurches not only
continue to grow in number, but also in cultural, political, 
and economic influence. To appreciate their appeal is to
understand not only how they are innovating, but more crucially, 
where their innovation is taking place. 
In an era where church attendance has reached an all-time
low, recent polling has shown that Americans are becoming
less formally religious and more promiscuous in their religious
commitments. Within both mainline and evangelical
Christianity in America, it is common to hear of secularizing
pressures and increasing competition from nonreligious
sources. Yet there is a kind of religious institution that has
enjoyed great popularity over the past thirty years: the evangelical
megachurch. Evangelical megachurches not only
continue to grow in number, but also in cultural, political, 
and economic influence. To appreciate their appeal is to
understand not only how they are innovating, but more crucially, 
where their innovation is taking place. 
Reviews