- We will send in 10–14 business days.
/images/books/4526754/9780857197726.jpg)
- Author: Dervan Paul
- Publisher: Harriman House
- ISBN-10: 085719772X
- ISBN-13: 9780857197726
- Format: 13.8 x 21.2 x 1.4 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.
He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.12:21:53
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Dervan Paul
- Publisher: Harriman House
- ISBN-10: 085719772X
- ISBN-13: 9780857197726
- Format: 13.8 x 21.2 x 1.4 cm, minkšti viršeliai
- Language: English English
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.
He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
Reviews