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- Author: Robert Fitzgerald
- Publisher: Cambridge University Press
- ISBN-10: 0521023785
- ISBN-13: 9780521023788
- Format: 15.6 x 23.4 x 3.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Rowntree and the Marketing Revolution, 1862 1969 (e-book) (used book) | bookbook.eu
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Description
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
EXTRA 10 % discount with code: EXTRA
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- Author: Robert Fitzgerald
- Publisher: Cambridge University Press
- ISBN-10: 0521023785
- ISBN-13: 9780521023788
- Format: 15.6 x 23.4 x 3.9 cm, minkšti viršeliai
- Language: English English
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
Reviews