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- Publisher: Emerald Group Publishing
- ISBN-10: 0765620928
- ISBN-13: 9780765620927
- Format: 18.5 x 25.3 x 2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Review of Marketing Research (e-book) (used book) | bookbook.eu
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Description
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Emerald Group Publishing
- ISBN-10: 0765620928
- ISBN-13: 9780765620927
- Format: 18.5 x 25.3 x 2 cm, kieti viršeliai
- Language: English English
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
Reviews