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- Author: Dhruv Grewal
- Publisher: SAGE Publications Ltd
- ISBN-10: 1526446855
- ISBN-13: 9781526446855
- Format: 16.8 x 23.9 x 1.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.10:39:02
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Dhruv Grewal
- Publisher: SAGE Publications Ltd
- ISBN-10: 1526446855
- ISBN-13: 9781526446855
- Format: 16.8 x 23.9 x 1.3 cm, softcover
- Language: English English
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Reviews