282,59 €
313,99 €
-10% with code: EXTRA
Responsible Marketing
282,59 € 
- We will send in 10–14 business days.
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global…
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- Author: Lola Bakare
- Publisher: Kogan Page
- ISBN-10: 1398611646
- ISBN-13: 9781398611641
- Format: 15.6 x 23.4 x 1.6 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.EXTRA 10 % discount with code: EXTRA
282,59 €
313,99 €
We will send in 10–14 business days.
The promotion ends in 19d.06:20:21
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Lola Bakare
- Publisher: Kogan Page
- ISBN-10: 1398611646
- ISBN-13: 9781398611641
- Format: 15.6 x 23.4 x 1.6 cm, hardcover
- Language: English English
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
Reviews