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The textbook contains the necessary theoretical, methodological and practical basis for lectures and seminars; organization of independent work of students in the field of advertising and public relations.The textbook is intended for teachers and students of higher educational institutions, listeners of professional retraining and advanced training courses, specialists working in the field of political, public and organizational communications, including advertising and public relations.
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The textbook contains the necessary theoretical, methodological and practical basis for lectures and seminars; organization of independent work of students in the field of advertising and public relations.The textbook is intended for teachers and students of higher educational institutions, listeners of professional retraining and advanced training courses, specialists working in the field of political, public and organizational communications, including advertising and public relations.
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