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- Author: Roger Burnett
- Publisher: 9 Inch Marketing
- ISBN-10: 1952234093
- ISBN-13: 9781952234095
- Format: 15.2 x 22.9 x 1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
How can promotional products leverage purpose to increase impact?
The stories in this book are a reflection of a collection of more than 250 examples. We share the five ways businesses in the Promotional Marketing industry are tapping into purpose to stand out in business and spread goodness into the world.
Red Goldfish Promo Edition is divided into four parts:The first section is "The Why." We make the case for why you should leverage purpose. We'll share the meaning behind the red in Red Goldfish and explore the idea that little things can make a huge difference with the metaphor of a goldfish.
The second section is "The What." Here we explore the five ways that Promotional Marketing can be connected to supporting nonprofits, sustainable initiatives, and give people a stronger brand connection. We'll share leading-edge case studies in the categories of give back, diversity & inclusion, environmental, experience, and transparency & trust.
The third section is "The How." Here we'll share the three-step process for creating and leveraging purpose. First, how to develop a purpose statement. Second, how to create ideas to implement your purpose. Lastly, how to build your action plan.
The last section of the book gives you the Five Key Takeaways from Red Goldfish Promo Edition.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.15:01:50
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Roger Burnett
- Publisher: 9 Inch Marketing
- ISBN-10: 1952234093
- ISBN-13: 9781952234095
- Format: 15.2 x 22.9 x 1 cm, minkšti viršeliai
- Language: English English
How can promotional products leverage purpose to increase impact?
The stories in this book are a reflection of a collection of more than 250 examples. We share the five ways businesses in the Promotional Marketing industry are tapping into purpose to stand out in business and spread goodness into the world.
Red Goldfish Promo Edition is divided into four parts:The first section is "The Why." We make the case for why you should leverage purpose. We'll share the meaning behind the red in Red Goldfish and explore the idea that little things can make a huge difference with the metaphor of a goldfish.
The second section is "The What." Here we explore the five ways that Promotional Marketing can be connected to supporting nonprofits, sustainable initiatives, and give people a stronger brand connection. We'll share leading-edge case studies in the categories of give back, diversity & inclusion, environmental, experience, and transparency & trust.
The third section is "The How." Here we'll share the three-step process for creating and leveraging purpose. First, how to develop a purpose statement. Second, how to create ideas to implement your purpose. Lastly, how to build your action plan.
The last section of the book gives you the Five Key Takeaways from Red Goldfish Promo Edition.
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