- We will send in 10–14 business days.
/images/books/13226009/9783658180331.jpg)
- Author: Lisa Dühring
- Publisher: Springer vs
- Year: 2017
- ISBN-10: 3658180331
- ISBN-13: 9783658180331
- Format: 14.8 x 21 x 1.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reassessing the Relationship Between Marketing and Public Relations (e-book) (used book) | bookbook.eu
Reviews
Description
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.06:50:26
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Lisa Dühring
- Publisher: Springer vs
- Year: 2017
- ISBN-10: 3658180331
- ISBN-13: 9783658180331
- Format: 14.8 x 21 x 1.8 cm, softcover
- Language: English English
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Reviews