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- Author: Martin Trapp
- Publisher: Springer Gabler
- Year: 2014
- Pages: 184
- ISBN-10: 3658050934
- ISBN-13: 9783658050931
- Format: 14.8 x 21 x 1.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
EXTRA 10 % discount with code: EXTRA
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- Author: Martin Trapp
- Publisher: Springer Gabler
- Year: 2014
- Pages: 184
- ISBN-10: 3658050934
- ISBN-13: 9783658050931
- Format: 14.8 x 21 x 1.2 cm, softcover
- Language: English English
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Reviews