- We will send in 10–14 business days.
/images/books/13172322/9783639045031.jpg)
- Author: Lara Cain Gray
- Publisher: VDM Verlag Dr. Mueller E.K.
- Year: 2008
- Pages: 196
- ISBN-10: 3639045033
- ISBN-13: 9783639045031
- Format: 15.2 x 22.9 x 1.1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Reading culture has a dual meaning: the way in which people read (make sense of) images of culture and the reading culture of a community (the conditions in which readers and texts exist together). In the contemporary reading environment, understanding of the depictions of culture found in a novel is influenced by publicity and promotion, educational institutions, book stores, funding bodies and other links between the reading public and the production and sale of books. This study draws on translation theory to show that all of these interested parties act as translators of the text, making it available and comprehensible to new readers. Using contemporary Australian fiction, this examination of the movement of culturally-specific texts from their places of origin into other cultural markets will show that no text is read without some form of translation. This highlights hitherto unexplored aspects of the marketing of fiction, and the nature of reading cultures, which will interest authors, readers, pub-lishers and translators, along with the many funding bodies who support them.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.02:58:10
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Lara Cain Gray
- Publisher: VDM Verlag Dr. Mueller E.K.
- Year: 2008
- Pages: 196
- ISBN-10: 3639045033
- ISBN-13: 9783639045031
- Format: 15.2 x 22.9 x 1.1 cm, minkšti viršeliai
- Language: English English
Reading culture has a dual meaning: the way in which people read (make sense of) images of culture and the reading culture of a community (the conditions in which readers and texts exist together). In the contemporary reading environment, understanding of the depictions of culture found in a novel is influenced by publicity and promotion, educational institutions, book stores, funding bodies and other links between the reading public and the production and sale of books. This study draws on translation theory to show that all of these interested parties act as translators of the text, making it available and comprehensible to new readers. Using contemporary Australian fiction, this examination of the movement of culturally-specific texts from their places of origin into other cultural markets will show that no text is read without some form of translation. This highlights hitherto unexplored aspects of the marketing of fiction, and the nature of reading cultures, which will interest authors, readers, pub-lishers and translators, along with the many funding bodies who support them.
Reviews