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- Author: Howard W Schuman
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761903593
- ISBN-13: 9780761903598
- Format: 15.2 x 22.9 x 2.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don′t know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
EXTRA 10 % discount with code: EXTRA
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- Author: Howard W Schuman
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761903593
- ISBN-13: 9780761903598
- Format: 15.2 x 22.9 x 2.2 cm, softcover
- Language: English English
Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don′t know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
Reviews