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- Author: Johanna Moisander
- Publisher: SAGE Publications Ltd
- ISBN-10: 1412903807
- ISBN-13: 9781412903806
- Format: 17 x 24.4 x 1.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
EXTRA 10 % discount with code: EXTRA
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- Author: Johanna Moisander
- Publisher: SAGE Publications Ltd
- ISBN-10: 1412903807
- ISBN-13: 9781412903806
- Format: 17 x 24.4 x 1.4 cm, hardcover
- Language: English English
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
Reviews