421,73 €
468,59 €
-10% with code: EXTRA
Qualitative Market Research
421,73 € 
- We will send in 10–14 business days.
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices′ and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quant…
/images/books/4238942/9780761969457.jpg)
- Author: Hy Mariampolski
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761969454
- ISBN-13: 9780761969457
- Format: 14.6 x 24.8 x 2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices′ and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice′ such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative researchEXTRA 10 % discount with code: EXTRA
421,73 €
468,59 €
We will send in 10–14 business days.
The promotion ends in 16d.03:33:39
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Hy Mariampolski
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761969454
- ISBN-13: 9780761969457
- Format: 14.6 x 24.8 x 2 cm, softcover
- Language: English English
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices′ and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice′ such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research
Reviews