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- Author: Evan Carroll
- Publisher: 9 Inch Marketing
- ISBN-10: 1732665281
- ISBN-13: 9781732665286
- Format: 21.6 x 28 x 0.4 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Are you looking to stand out from your competition?
Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?
This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.
The workbook is broken up into three main parts:
Part 1 - (The Why) Introduction - the case for focusing on customer experience.
Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.
Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.10:15:17
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Evan Carroll
- Publisher: 9 Inch Marketing
- ISBN-10: 1732665281
- ISBN-13: 9781732665286
- Format: 21.6 x 28 x 0.4 cm, minkšti viršeliai
- Language: English English
Are you looking to stand out from your competition?
Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?
This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.
The workbook is broken up into three main parts:
Part 1 - (The Why) Introduction - the case for focusing on customer experience.
Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.
Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.
Reviews