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- Publisher: SAGE Publications Ltd
- ISBN-10: 0761964312
- ISBN-13: 9780761964315
- Format: 16.1 x 24.1 x 2.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Public Information Campaigns and Opinion Research (e-book) (used book) | bookbook.eu
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Description
Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens.
This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research.
Part 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like,
EXTRA 10 % discount with code: EXTRA
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- Publisher: SAGE Publications Ltd
- ISBN-10: 0761964312
- ISBN-13: 9780761964315
- Format: 16.1 x 24.1 x 2.1 cm, hardcover
- Language: English English
Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens.
This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research.
Part 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like,
Reviews