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- Publisher: SAGE Publications, Inc
- ISBN-10: 0803932634
- ISBN-13: 9780803932630
- Format: 14.2 x 22.2 x 2.7 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Public Communication Campaigns (e-book) (used book) | bookbook.eu
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Description
This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade′s research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.
EXTRA 10 % discount with code: EXTRA
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- Publisher: SAGE Publications, Inc
- ISBN-10: 0803932634
- ISBN-13: 9780803932630
- Format: 14.2 x 22.2 x 2.7 cm, softcover
- Language: English English
This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade′s research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.
Reviews