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- Author: Elise K Parsigian
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761900276
- ISBN-13: 9780761900276
- Format: 15.4 x 22.7 x 1.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.
Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on ′How the Pros Do It′
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.23:24:09
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Elise K Parsigian
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761900276
- ISBN-13: 9780761900276
- Format: 15.4 x 22.7 x 1.8 cm, minkšti viršeliai
- Language: English English
Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.
Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on ′How the Pros Do It′
Reviews