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- Author: Milind Trivikram Phadtare
- Publisher: Routledge Chapman & Hall
- ISBN-10: 0367350912
- ISBN-13: 9780367350918
- Format: 15.6 x 23.4 x 0.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.
The volume:
- Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.
- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.
An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.20:59:25
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Milind Trivikram Phadtare
- Publisher: Routledge Chapman & Hall
- ISBN-10: 0367350912
- ISBN-13: 9780367350918
- Format: 15.6 x 23.4 x 0.6 cm, softcover
- Language: English English
This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.
The volume:
- Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.
- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.
An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
Reviews