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- Author: Philipp Max Hartmann
- Publisher: Books on Demand
- Year: 2020
- Pages: 140
- ISBN-10: 3751922296
- ISBN-13: 9783751922296
- Format: 14.8 x 21 x 0.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.
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- Author: Philipp Max Hartmann
- Publisher: Books on Demand
- Year: 2020
- Pages: 140
- ISBN-10: 3751922296
- ISBN-13: 9783751922296
- Format: 14.8 x 21 x 0.8 cm, softcover
- Language: English English
While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.
Reviews