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- Author: Jeff Hawkins
- Publisher: Amherst Media
- Year: 2005
- Pages: 124
- ISBN-10: 1584281804
- ISBN-13: 9781584281801
- Format: 22.1 x 27.5 x 0.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Professional Marketing & Selling Techniques for Digital Wedding Photographers (e-book) (used book) | bookbook.eu
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Description
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic--whether that be low-volume big-budget or high-volume low-budget clients--and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table-style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
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- Author: Jeff Hawkins
- Publisher: Amherst Media
- Year: 2005
- Pages: 124
- ISBN-10: 1584281804
- ISBN-13: 9781584281801
- Format: 22.1 x 27.5 x 0.9 cm, minkšti viršeliai
- Language: English English
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic--whether that be low-volume big-budget or high-volume low-budget clients--and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table-style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Reviews