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- Author: David L Rainey
- Publisher: Cambridge University Press
- ISBN-10: 0521066018
- ISBN-13: 9780521066013
- Format: 17 x 24.4 x 3.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 10d.14:16:10
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: David L Rainey
- Publisher: Cambridge University Press
- ISBN-10: 0521066018
- ISBN-13: 9780521066013
- Format: 17 x 24.4 x 3.3 cm, softcover
- Language: English English
This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
Reviews