- We will send in 10–14 business days.
/images/books/4790674/9780999766941.jpg)
- Author: James Michael
- Publisher: Zelfin LLC
- ISBN-10: 0999766945
- ISBN-13: 9780999766941
- Format: 15.2 x 22.9 x 0.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Product Competitive Intelligence merges competitive intelligence, product intelligence, and micro-demographics intelligence to achieve increased perception into the triggers that motivate consumers in today's highly segmented markets. The competitive landscape spans competitors, vendors, customers, industries, products, and markets. Competitive intelligence involves the acquisition of information associated with these entities, which is analyzed to develop effective business strategies. Product Intelligence provides deep understanding, insights and analytics on a company's products and those of its competitors. Micro-demographics intelligence provides understanding of the interests, needs, and values of the members of the core groups constituting the consumer base of a product, service, or system. The goal of merging these three analytical approaches is the derivation of superiority metrics which form the basis of the value propositions that appeal to these consumers. Through targeted marketing these value propositions are delivered to the consumers in each segment.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 16d.14:01:12
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: James Michael
- Publisher: Zelfin LLC
- ISBN-10: 0999766945
- ISBN-13: 9780999766941
- Format: 15.2 x 22.9 x 0.8 cm, softcover
- Language: English English
Product Competitive Intelligence merges competitive intelligence, product intelligence, and micro-demographics intelligence to achieve increased perception into the triggers that motivate consumers in today's highly segmented markets. The competitive landscape spans competitors, vendors, customers, industries, products, and markets. Competitive intelligence involves the acquisition of information associated with these entities, which is analyzed to develop effective business strategies. Product Intelligence provides deep understanding, insights and analytics on a company's products and those of its competitors. Micro-demographics intelligence provides understanding of the interests, needs, and values of the members of the core groups constituting the consumer base of a product, service, or system. The goal of merging these three analytical approaches is the derivation of superiority metrics which form the basis of the value propositions that appeal to these consumers. Through targeted marketing these value propositions are delivered to the consumers in each segment.
Reviews