175,58 €
195,09 €
-10% with code: EXTRA
Product and Services Management
175,58 € 
- We will send in 10–14 business days.
Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes reve…
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- Author: George J Avlonitis
- Publisher: SAGE Publications Ltd
- ISBN-10: 1412908655
- ISBN-13: 9781412908658
- Format: 17 x 24.1 x 1.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.EXTRA 10 % discount with code: EXTRA
175,58 €
195,09 €
We will send in 10–14 business days.
The promotion ends in 8d.17:34:28
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: George J Avlonitis
- Publisher: SAGE Publications Ltd
- ISBN-10: 1412908655
- ISBN-13: 9781412908658
- Format: 17 x 24.1 x 1.6 cm, softcover
- Language: English English
Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
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