- We will send in 10–14 business days.
/images/books/13382092/9783838364162.jpg)
- Author: Faustino Taderera
- Publisher: LAP Lambert Academic Publishing
- ISBN-10: 3838364163
- ISBN-13: 9783838364162
- Format: 15.2 x 22.9 x 1.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like: - the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter's generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others. This book is the most appropriate and comprehensive modern book for undergraduate courses in Principles of Marketing. The book also aims to act as the comprehensive set book for colleges and universities and should be used by professors/lecturers for teaching, setting examinations and creating marking guides.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.22:31:41
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Faustino Taderera
- Publisher: LAP Lambert Academic Publishing
- ISBN-10: 3838364163
- ISBN-13: 9783838364162
- Format: 15.2 x 22.9 x 1.6 cm, softcover
- Language: English English
This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like: - the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter's generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others. This book is the most appropriate and comprehensive modern book for undergraduate courses in Principles of Marketing. The book also aims to act as the comprehensive set book for colleges and universities and should be used by professors/lecturers for teaching, setting examinations and creating marking guides.
Reviews