- We will send in 10–14 business days.
/https://libri-media.knygos-static.lt/14bb8f40-2738-425a-bb7a-f6afc5df3922/11)
- Author: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
- Publisher: Pearson Education
- Year: 2019
- ISBN-10: 1292269561
- ISBN-13: 9781292269566
- Format: 27.1 x 21.4 x 2.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Principles of Marketing (e-book) (used book) | bookbook.eu
Reviews
Description
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships.
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.17:19:16
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
- Publisher: Pearson Education
- Year: 2019
- ISBN-10: 1292269561
- ISBN-13: 9781292269566
- Format: 27.1 x 21.4 x 2.9 cm, minkšti viršeliai
- Language: English English
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships.
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Reviews