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- Author: Gábor Rekettye
- Publisher: Transnational Press London
- ISBN-10: 1910781339
- ISBN-13: 9781910781333
- Format: 18.9 x 24.6 x 1.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
PRICING The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.04:26:32
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Gábor Rekettye
- Publisher: Transnational Press London
- ISBN-10: 1910781339
- ISBN-13: 9781910781333
- Format: 18.9 x 24.6 x 1.7 cm, minkšti viršeliai
- Language: English English
PRICING The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States
Reviews