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- Author: William L Benoit
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433168227
- ISBN-13: 9781433168222
- Format: 15.8 x 24.6 x 1.5 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Presidential Campaigns in the Age of Social Media (e-book) (used book) | bookbook.eu
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Description
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
EXTRA 10 % discount with code: EXTRA
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- Author: William L Benoit
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433168227
- ISBN-13: 9781433168222
- Format: 15.8 x 24.6 x 1.5 cm, hardcover
- Language: English English
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
Reviews