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- Author: Herbert Asher
- Publisher: CQ Press
- ISBN-10: 1604266066
- ISBN-13: 9781604266061
- Format: 15.2 x 22.6 x 1.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion.
Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.20:53:38
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Herbert Asher
- Publisher: CQ Press
- ISBN-10: 1604266066
- ISBN-13: 9781604266061
- Format: 15.2 x 22.6 x 1.8 cm, minkšti viršeliai
- Language: English English
Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion.
Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
Reviews