66,05 €
73,39 €
-10% with code: EXTRA
Political Marketing and British Political Parties (2nd Edition)
66,05 € 
- We will send in 10–14 business days.
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential…
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- Author: Jennifer Lees-Marshment
- Publisher: Manchester University Press
- ISBN-10: 0719077192
- ISBN-13: 9780719077197
- Format: 15.2 x 22.9 x 2.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Political Marketing and British Political Parties (2nd Edition) (e-book) (used book) | bookbook.eu
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The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.
This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.EXTRA 10 % discount with code: EXTRA
66,05 €
73,39 €
We will send in 10–14 business days.
The promotion ends in 17d.16:10:54
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Jennifer Lees-Marshment
- Publisher: Manchester University Press
- ISBN-10: 0719077192
- ISBN-13: 9780719077197
- Format: 15.2 x 22.9 x 2.5 cm, softcover
- Language: English English
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.
This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
Reviews