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- Author: Kathleen Kelley Reardon
- Publisher: SAGE Publications, Inc
- ISBN-10: 0803933177
- ISBN-13: 9780803933170
- Format: 15.5 x 21.6 x 1.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
EXTRA 10 % discount with code: EXTRA
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- Author: Kathleen Kelley Reardon
- Publisher: SAGE Publications, Inc
- ISBN-10: 0803933177
- ISBN-13: 9780803933170
- Format: 15.5 x 21.6 x 1.6 cm, minkšti viršeliai
- Language: English English
What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
Reviews