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- Publisher: Psychology Press
- Year: 2010
- Pages: 344
- ISBN-10: 1848729030
- ISBN-13: 9781848729032
- Format: 16 x 23.6 x 3.1 cm, kieti viršeliai
- Language: English
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Perspectives on Framing (e-book) (used book) | bookbook.eu
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Description
Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways--in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines--psychology, linguistics, marketing, political science, and medical decision making--come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.
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- Publisher: Psychology Press
- Year: 2010
- Pages: 344
- ISBN-10: 1848729030
- ISBN-13: 9781848729032
- Format: 16 x 23.6 x 3.1 cm, kieti viršeliai
- Language: English English
Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways--in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines--psychology, linguistics, marketing, political science, and medical decision making--come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.
Reviews