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- Author: Martin Butler
- Publisher: Management Books 2000
- Year: 2005
- ISBN-10: 1852524979
- ISBN-13: 9781852524975
- Format: 14.8 x 21 x 1.4 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt (e-book) (used book) | bookbook.eu
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Description
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
EXTRA 10 % discount with code: EXTRA
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- Author: Martin Butler
- Publisher: Management Books 2000
- Year: 2005
- ISBN-10: 1852524979
- ISBN-13: 9781852524975
- Format: 14.8 x 21 x 1.4 cm, minkšti viršeliai
- Language: English English
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
Reviews