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- Author: Paul Christiansen
- Publisher: Amsterdam University Press
- ISBN-10: 9462981884
- ISBN-13: 9789462981881
- Format: 16 x 23.9 x 2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Analysis of political advertising tends to give music short shrift--which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message--it's the dominant factor, more important than images, words, or narration.
EXTRA 10 % discount with code: EXTRA
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- Author: Paul Christiansen
- Publisher: Amsterdam University Press
- ISBN-10: 9462981884
- ISBN-13: 9789462981881
- Format: 16 x 23.9 x 2 cm, kieti viršeliai
- Language: English English
Analysis of political advertising tends to give music short shrift--which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message--it's the dominant factor, more important than images, words, or narration.
Reviews