- We will send in 10–14 business days.
/images/books/10064313/9781466407060.jpg)
- Author: Stephen Foster
- Publisher: CreateSpace Independent Publishing Platform
- Year: 2011
- Pages: 160
- ISBN-10: 1466407069
- ISBN-13: 9781466407060
- Format: 14 x 21.6 x 0.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book is an attempt to explain how great brands came into being and how companies and individuals can produce great brands today. Our premise it that all these successes involved asking One Hard Question. The only way to find the right answer was to ask the right question in the first place. Of course not all the examples discussed in the book are successes, but there's much to be learned from these too. The book will be of interest whether you're a marketing executive, an agency person (of whatever ilk) or a student. Or just someone who'd like to understand a bit more about the brand-centric universe we live in.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.13:44:31
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Stephen Foster
- Publisher: CreateSpace Independent Publishing Platform
- Year: 2011
- Pages: 160
- ISBN-10: 1466407069
- ISBN-13: 9781466407060
- Format: 14 x 21.6 x 0.9 cm, minkšti viršeliai
- Language: English English
This book is an attempt to explain how great brands came into being and how companies and individuals can produce great brands today. Our premise it that all these successes involved asking One Hard Question. The only way to find the right answer was to ask the right question in the first place. Of course not all the examples discussed in the book are successes, but there's much to be learned from these too. The book will be of interest whether you're a marketing executive, an agency person (of whatever ilk) or a student. Or just someone who'd like to understand a bit more about the brand-centric universe we live in.
Reviews