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- Author: Guenther Klein
- Publisher: GRIN Verlag
- Year: 2016
- Pages: 24
- ISBN-10: 3668136289
- ISBN-13: 9783668136281
- Format: 14.8 x 21 x 0.1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of "Ethos", "Logos" and last but not least "Pathos".
EXTRA 10 % discount with code: EXTRA
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- Author: Guenther Klein
- Publisher: GRIN Verlag
- Year: 2016
- Pages: 24
- ISBN-10: 3668136289
- ISBN-13: 9783668136281
- Format: 14.8 x 21 x 0.1 cm, softcover
- Language: English English
Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of "Ethos", "Logos" and last but not least "Pathos".
Reviews