- We will send in 10–14 business days.
/images/books/13225450/9783658042110.jpg)
- Author: Burkhard Schwenker
- Publisher: Springer Gabler
- Year: 2015
- Pages: 118
- ISBN-10: 3658042117
- ISBN-13: 9783658042110
- Format: 17 x 24.4 x 0.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?
In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.21:28:31
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Burkhard Schwenker
- Publisher: Springer Gabler
- Year: 2015
- Pages: 118
- ISBN-10: 3658042117
- ISBN-13: 9783658042110
- Format: 17 x 24.4 x 0.7 cm, minkšti viršeliai
- Language: English English
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?
In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.
Reviews