38,78 €
43,09 €
-10% with code: EXTRA
Ogilvy on Advertising
Ogilvy on Advertising
38,78
43,09 €
  • We will send in 10–14 business days.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product- The secrets behind advertising that works- How to write successful copy--and get people to read it- Eighteen miracles of research- What advertising can do for charities And much, much more.
  • Publisher:
  • ISBN-10: 039472903X
  • ISBN-13: 9780394729039
  • Format: 18.8 x 24.6 x 1.5 cm, softcover
  • Language: English
  • SAVE -10% with code: EXTRA

Ogilvy on Advertising (e-book) (used book) | David Ogilvy | bookbook.eu

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

EXTRA 10 % discount with code: EXTRA

38,78
43,09 €
We will send in 10–14 business days.

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  • Author: David Ogilvy
  • Publisher:
  • ISBN-10: 039472903X
  • ISBN-13: 9780394729039
  • Format: 18.8 x 24.6 x 1.5 cm, softcover
  • Language: English English

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

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