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- Author: James A Fitzsimmons
- Publisher: SAGE Publications, Inc
- ISBN-10: 076191742X
- ISBN-13: 9780761917427
- Format: 15.4 x 23.4 x 1.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 17d.17:16:28
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: James A Fitzsimmons
- Publisher: SAGE Publications, Inc
- ISBN-10: 076191742X
- ISBN-13: 9780761917427
- Format: 15.4 x 23.4 x 1.8 cm, softcover
- Language: English English
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
Reviews