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- Author: Emerald Group Publishing Limited
- Publisher: Emerald Group Publishing
- ISBN-10: 1785608193
- ISBN-13: 9781785608193
- Format: 16.5 x 24.1 x 1.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
New Perspectives in Marketing by Word-Of-Mouth (e-book) (used book) | bookbook.eu
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Description
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
EXTRA 10 % discount with code: EXTRA
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- Author: Emerald Group Publishing Limited
- Publisher: Emerald Group Publishing
- ISBN-10: 1785608193
- ISBN-13: 9781785608193
- Format: 16.5 x 24.1 x 1.3 cm, softcover
- Language: English English
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
Reviews