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- Author: Emerald Group Publishing Limited
- Publisher: Emerald Group Publishing
- ISBN-10: 1785608630
- ISBN-13: 9781785608636
- Format: 16.5 x 24.1 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
New Perspectives in Luxury Branding (e-book) (used book) | bookbook.eu
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Description
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain: - The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brand
EXTRA 10 % discount with code: EXTRA
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- Author: Emerald Group Publishing Limited
- Publisher: Emerald Group Publishing
- ISBN-10: 1785608630
- ISBN-13: 9781785608636
- Format: 16.5 x 24.1 x 1.5 cm, softcover
- Language: English English
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain: - The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brand
Reviews