- We will send in 10–14 business days.
/images/books/4240132/9780762309504.jpg)
- Publisher: Jai Press Inc.
- ISBN-10: 0762309504
- ISBN-13: 9780762309504
- Format: 18 x 21.7 x 2.7 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
New Directions in International Advertising Research (e-book) (used book) | bookbook.eu
Reviews
Description
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.08:22:35
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Jai Press Inc.
- ISBN-10: 0762309504
- ISBN-13: 9780762309504
- Format: 18 x 21.7 x 2.7 cm, hardcover
- Language: English English
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
Reviews