73,25 €
81,39 €
-10% with code: EXTRA
Net Zero Advertising
Net Zero Advertising
73,25 €
81,39 €
  • We will send in 10–14 business days.
Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future. Net Zero Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and…
  • Publisher:
  • ISBN-10: 1398613835
  • ISBN-13: 9781398613836
  • Format: 15.6 x 23.4 x 2 cm, softcover
  • Language: English
  • SAVE -10% with code: EXTRA

Net Zero Advertising (e-book) (used book) | Matt Bourn | bookbook.eu

Reviews

(3.33 Goodreads rating)
Rate it too! All reviews

Description

Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.

Net Zero Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.

From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.
FREE DELIVERY

EXTRA 10 % discount with code: EXTRA

73,25 €
81,39 €
We will send in 10–14 business days.

The promotion ends in 19d.21:05:59

The discount code is valid when purchasing from 10 €. Discounts do not stack.

Log in and for this item
you will receive 0,81 Book Euros!?
  • Author: Matt Bourn
  • Publisher:
  • ISBN-10: 1398613835
  • ISBN-13: 9781398613836
  • Format: 15.6 x 23.4 x 2 cm, softcover
  • Language: English English

Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.

Net Zero Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.

From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.

Reviews

  • No reviews
0 customers have rated this item.
5
0%
4
0%
3
0%
2
0%
1
0%
(will not be displayed)