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- Publisher: Springer vs
- Year: 2013
- Pages: 275
- ISBN-10: 3658013745
- ISBN-13: 9783658013745
- Format: 14.8 x 21 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Narrative and Innovation (e-book) (used book) | bookbook.eu
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Description
The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As "stressors" and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Springer vs
- Year: 2013
- Pages: 275
- ISBN-10: 3658013745
- ISBN-13: 9783658013745
- Format: 14.8 x 21 x 1.5 cm, minkšti viršeliai
- Language: English English
The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As "stressors" and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.
Reviews