45,98 €
51,09 €
-10% with code: EXTRA
Naked Consumer
45,98 € 
- We will send in 10–14 business days.
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering am…
51.09
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- Author: Erik Larson
- Publisher: Penguin Books
- ISBN-10: 0140233032
- ISBN-13: 9780140233032
- Format: 13 x 19.6 x 1.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.EXTRA 10 % discount with code: EXTRA
45,98 €
51,09 €
We will send in 10–14 business days.
The promotion ends in 23d.11:04:07
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Erik Larson
- Publisher: Penguin Books
- ISBN-10: 0140233032
- ISBN-13: 9780140233032
- Format: 13 x 19.6 x 1.8 cm, minkšti viršeliai
- Language: English English
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.
Reviews