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- Author: Sachin Dhamija
- Publisher: Gullybaba Publishing House Pvt Ltd
- ISBN-10: 9381066426
- ISBN-13: 9789381066423
- Format: 14 x 21.6 x 1.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
MS-612 Retail Management
Block 1 - An Overview of Retailing Environment
Introduction to Retailing
Evolution of Retail Environment
Formats of Retailing
Block 2 - Retail Planning and Development
Understanding the Retail Customer
Marketing Research for Retailing
Strategic Retail Planning Process
Locational Decisions
Growth Strategies
Block 3 - Retail Mix
Product Merchandise
Pricing
Promotion and Communication Mix
Atmospherics
Block 4 - Retail Operations
Sourcing
Financial Management Issues in Retailing
Organisation Structure and Management of Human Resources
CRM - Customer Relationship Marketing
Monitoring and Controlling Retail Operations
Block 5 - Issues Impacting Retail Business in India
Legal and Security Issues in Retail
Ethical Dimensions
Technology in Retailing
Non Store Retailing
Total-25, Solved-8, Unsolved-17
June (2008-2019)
December (2007-2019)
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.00:29:18
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Sachin Dhamija
- Publisher: Gullybaba Publishing House Pvt Ltd
- ISBN-10: 9381066426
- ISBN-13: 9789381066423
- Format: 14 x 21.6 x 1.6 cm, softcover
- Language: English English
MS-612 Retail Management
Block 1 - An Overview of Retailing Environment
Introduction to Retailing
Evolution of Retail Environment
Formats of Retailing
Block 2 - Retail Planning and Development
Understanding the Retail Customer
Marketing Research for Retailing
Strategic Retail Planning Process
Locational Decisions
Growth Strategies
Block 3 - Retail Mix
Product Merchandise
Pricing
Promotion and Communication Mix
Atmospherics
Block 4 - Retail Operations
Sourcing
Financial Management Issues in Retailing
Organisation Structure and Management of Human Resources
CRM - Customer Relationship Marketing
Monitoring and Controlling Retail Operations
Block 5 - Issues Impacting Retail Business in India
Legal and Security Issues in Retail
Ethical Dimensions
Technology in Retailing
Non Store Retailing
Total-25, Solved-8, Unsolved-17
June (2008-2019)
December (2007-2019)
Reviews