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- Author: Ed Mitzen
- Publisher: FORBESBOOKS
- Year: 2020
- ISBN-10: 1946633798
- ISBN-13: 9781946633798
- Format: 15.8 x 23.1 x 1.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
THE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY
Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around?
Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply don't get the job done?
Take it from someone who has been both a marketing executive selecting agencies and the founder of two successful advertising agencies: You are not alone.
In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ed Mitzen
- Publisher: FORBESBOOKS
- Year: 2020
- ISBN-10: 1946633798
- ISBN-13: 9781946633798
- Format: 15.8 x 23.1 x 1.8 cm, kieti viršeliai
- Language: English English
THE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY
Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around?
Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply don't get the job done?
Take it from someone who has been both a marketing executive selecting agencies and the founder of two successful advertising agencies: You are not alone.
In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.
Reviews