112,31 €
124,79 €
-10% with code: EXTRA
Mobile Support in Customer Loyalty Management
112,31 € 
- We will send in 10–14 business days.
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through…
124.79
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- Author: Christian Zeidler
- Publisher: Gabler Verlag
- Year: 2009
- Pages: 239
- ISBN-10: 3834914363
- ISBN-13: 9783834914361
- Format: 14.8 x 21 x 1.4 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty.
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.EXTRA 10 % discount with code: EXTRA
112,31 €
124,79 €
We will send in 10–14 business days.
The promotion ends in 22d.14:11:16
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Christian Zeidler
- Publisher: Gabler Verlag
- Year: 2009
- Pages: 239
- ISBN-10: 3834914363
- ISBN-13: 9783834914361
- Format: 14.8 x 21 x 1.4 cm, minkšti viršeliai
- Language: English English
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty.
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Reviews